How to Set a Mobile Bid Adjustment (VIDEO)
Monday, 17 August 2015
Learn how to set a mobile bid adjustment in AdWords to boost your mobile performance. This video explains the importance of mobile advertising, shows how to set a mobile bid adjustment in the AdWords interface, and covers important tips for long-term mobile success!
Continue Reading...
How Many Video Ads are Actually Seen?
Saturday, 09 May 2015
A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability. In this research Google found that only 54% of all…
Continue Reading...
The Basics of Micro-Moments
Tuesday, 07 June 2016
Google explains via infographic. Source: The Basics of Micro-Moments – Think with Google
Continue Reading...