Promoting Your App Just Got Easier
May 29, 2015 
1 min 
Yesterday at Google I/O 2015 they announced a new feature for mobile app promotion – Universal Campaigns.
This will be an efficient way of increasing the reach of your app promotion and making it more effective and will be available in both AdWords and the Google Play Developer Console.
Universal Campaigns will serve ads across Search, AdMob, mobile sites and YouTube while even helping to create ads for the campaign.
Source: Inside AdWords: New media partnerships and ad solutions for mobile app promotion
