Think with Innovators: Stefan Bardega, Chief Digital Officer, Zenith
Tuesday, 16 August 2016
In ‘Think with Innovators’, we ask some of marketing’s most original voices to explain how they stay ahead of the creative curve. This week, Stefan Bardega, Chief Digital Officer of Zenith, gives us an insight into how he found his way into the world of digital media, how he fosters original thinking within his team,…
Continue Reading...
Press Play on TrueView Video Ads for Performance
Thursday, 14 July 2016
Google recommends four best practices to boost performance on TrueView ads. Set the stage with right ad context and correct attribution. Capture attention with compelling ads. Reach the most qualified audiences. Track and optimize YouTube ads. Source: Inside AdWords: Press Play on TrueView Video Ads for Performance – Google Best Practices
Continue Reading...