Top 5 Ways to Amplify TV Dollars with Digital 

Today’s consumers hop from screen to screen according to their needs-of-the-moment. For marketers, this multi-screen world offers new opportunities for ROI. Using Adometry by Google and TV Attribution, marketers can now analyze TV and digital data together to reveal cross-screen behaviors, and improve both mass media and digital strategies.

So, how can you get more ROI in a multi-screen world? We’ve compiled our top 5 tips for how to amplify TV dollars with digital and will share these real life examples in a Hangout on Air this October 28th. If you’re ready to further increase your TV ROI, stay tuned to learn:

– How companies like Nest are leveraging TV attribution to improve their cross-channel marketing efficacy
– How TV attribution creates unprecedented insight into creative, network and category campaign performance for both TV and digital marketing
– How you can use TV attribution to spur a new level of consumer engagement