A data layer includes all of the information that you want to pass to Google Tag Manager. Information like events or variables can be passed to GTM via the data layer, and triggers can be set up based on the values of variables or based on the specific events.
Sometimes you may run into the problem that the data layer provides you with the right information, but not in a format you could use.
Tuesday, 06 June 2017
In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network, and we do that on mobile alone. Learn how to reach and capture the attention of your audience with Mobile Video.
Continue Reading...Thursday, 03 September 2015
Gmail users are now likely to see native ads when checking their inbox. Advertisers will get to target ads to serve in Gmail to users. Create the ads under Display campaigns and choose the new Gmail ad format. The ad has two main parts: The collapsed ad that users initially see that matches the look…
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Mar 15, 2017 
1 min 
