TrueView Discovery Ads EXPLAINED While Doing Yoga
Jul 21, 2016 
1 min 
People visit YouTube every day to discover new content, which makes it a great place to reach users with your brand message. Join YouTube’s Head of Brand Product Strategy, Josh Rubel, as he explains TrueView video discovery ads while trying yoga for the very first time.
From the AdWords blog:
To win over users who are choosing which video to watch, we built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to helping users discover your brand content. And today we’re not just changing the name – we’re supercharging TrueView discovery ads with more relevant ads on search results pages and full inventory coverage across the YouTube app. This means that for the first time ever, TrueView discovery ads will appear on mobile search results. And thanks to our changes to search ad relevance, our experiments show an aggregate 11% increase in CTR.
