The Magic of Online-to-Store Measurement
Friday, 27 May 2016
What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing. Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases: 44% of in-store buyers had visited the site within the seven days…
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How to fix a disapproved ad in AdWords
Friday, 17 June 2016
This short video will help you find out why your AdWords ad was disapproved and how to edit it to meet Google’s advertising policies.
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