Use Broad Match in AdWords to Capture Local Searches

“In this video, we’ll cover keyword best practices when it comes to local campaigns – specifically, how to ensure your ads are showing up for all the local searches happening around your business locations. We’ll cover:
– Using phrase and broad match to help you capture those local searches
– And then turning any high volume queries that you discover into exact match for greater control

By taking advantage of the different match types, you can save time from having to add and manage all possible combinations of keywords and location descriptions.